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Brief Description
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In truly customer-centric companies, every person within the organization has a deep understanding of the customer within the context of their role. Executives strategically understand customers and their value to the company, including overall satisfaction and overall profitability of each key customer segment. Managers track real-time operational metrics on the day-to-day activities of their teams. And front-line users—customer service representatives, sales representatives, and marketers—receive proactive alerts and embedded analysis to help them interact with customers in the most profitab
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