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Brief Description
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If you want to build a successful business, you need to find innovative ways to reach out to existing customers and bring on new ones. How? Through cross-selling efforts, more targeted marketing campaigns, and greater attention to customer service. But when critical customer data resides on multiple source applications such as CRM, ERP, financial applications and Web servers – especially as the result of a merger or acquisition – gaining a single and consistent view of the customer isn’t always easy.
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