Salesforce.com has become the on-demand CRM software market share leader. Salesforce.com’s strengths include its never before witnessed marketing push, strong brand recognition, reasonable ease of use, good online product documentation and array of programming tools to customize and integrate the product. Salesforce.com disadvantages include high recurring subscription costs, mixed customer support reviews and a lack of feature sets and functionality that forces users to pay extra for AppExchange products or pay for customization tools to accomplish what several other SaaS CRM systems deliver out of the box.

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