This post was written by Kara Gibraltor
C
ommunities are used to market everything from subcompact cars in India to travel-agent services. Successful communities generate benefits ranging from increased sales to favorable word-of-mouth campaigns from influential market leaders. That’s one reason why CRM vendors such as Salesforce.com Inc. and SugarCRM Inc. have put a lot of effort into building communities for the users of their products.
