This post was written by Kara Gibraltor
In the past, customer relationship management (CRM) tools were often outside the reach of small businesses due to its complexity and high cost. However, with the increasing availability of CRM tools on the Internet, small business executives can manage their relationships with customers across a team of colleagues easily.
According to the Financial Post, of the several tools available on the net, Salesforce.com Group Edition and InfoStreet’s StreetSmart Small Business CRM are ideal for small business. However, the former is much sleeker than the latter and offers you reporting facilities that let you explore metrics, such as opportunity pipeline, neglected accounts, and sales by individual representatives.
